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Digital marketing in practice

Guides about SEO, PPC, websites and tracking for measurable growth.

SEO · 10 min read

Technical SEO checklist for websites that need organic traffic

A practical technical SEO checklist covering indexing, sitemap, canonicals, speed, schema, content structure and conversion tracking.

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Google Ads · 8 min read

How to calculate a Google Ads budget for lead generation

Learn how to calculate a Google Ads budget using cost per click, landing page conversion rate, cost per lead and customer value.

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Web Design · 9 min read

What a business website needs to generate quote requests

A guide to business website structure: messaging, service pages, proof, SEO, forms, speed and conversion tracking.

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