A strong brand makes your marketing cost less
Logo, colours, fonts and usage rules, so your business looks the same on your website, on social media and on printed materials
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The result appears here in about 30 seconds.
Your brand doesn't set you apart from competitors?
- Your logo and materials look unprofessional or dated
- Your visuals are inconsistent across communication channels
- Customers don't remember your brand after the first contact
- Your ads don't stand out in social feeds
- You don't have clear brand guidelines for your team
Our approach
A complete brand identity, from strategy to execution
We start with brand strategy (positioning, tone, values), move on to the visual identity (logo system, colours, typography) and deliver a complete brand book with all applications. Your brand will be consistent on any medium, digital or physical
What you get
Everything you need, nothing you don't
Brand Strategy
Positioning, unique value proposition, tone of voice and brand personality
Logo System
Main logo plus variants (horizontal, icon, black and white) and clear-space rules
Colour Palette
Primary and secondary colours precisely defined (HEX, RGB, CMYK, Pantone)
Typography
Font families chosen for legibility and brand personality
Brand Guidelines
Complete usage guide: dos and don'ts, correct and incorrect applications
Full Applications
Business cards, letterhead, email signature and social media templates
How we work
Our process
Discovery
Brand workshop: goals, audience, competitors, values and personality
Strategy & Concept
We define the positioning and propose 3 distinct creative directions
Design & Refinement
We develop the chosen direction through to final approval
Delivery & Implementation
Complete brand book, source files and help with implementation
Transparency
What we deliver and track
The indicators we track, so you know exactly what the work delivers.
The identity elements delivered (logo system, palette, typography)
The applications prepared (business cards, social media, documents)
Consistency across channels, based on the brand guidelines
Time from brief to final brand book
Frequently asked questions
Questions about Branding & Design
What do your branding services include?
Brand strategy (positioning, tone, values), a logo system, colour palette, typography and a complete brand book with applications
Do you design just a logo or a full identity?
We can deliver just a logo, but we recommend a full identity so your brand is consistent on every channel, online and offline
Do I get the source files?
Yes, you get all the editable (vector) files plus the brand usage guidelines
How long does a branding project take?
Usually 4 to 6 weeks, depending on the number of creative directions and feedback rounds
Pairs well with
Related services
About me
George Bădălan, web developer
I am George Bădălan, a web developer in Bucharest. I do technical website audits, fixes on existing websites, new websites, web applications and SEO for small and medium businesses.
- You talk to me directly, from the first call to handover.
- You know the cost before I start: a fixed price on the quote.
- The invoice is issued first; work starts after payment.
I invoice through INFINITY DIGITAL SOLUTIONS S.R.L. · CUI RO55185933 · J2026043845008 · +40 749 184 984 · office@georgica.ro
Let's work together
Ask for a free consultation on Branding & Design
We reply within 24 hours with a concrete plan.