When Google Ads is the right fit
Ads is useful when launching a service, during a seasonal period or when you need data quickly. You can control the area, schedule, budget and search terms, provided the landing page and tracking are ready.
When local SEO is the right fit
Local SEO supports searches for a service plus a city or district. You need useful local pages, a complete Google Business Profile, genuine reviews, consistent company details and content that answers customers' questions.
How to connect them
Terms that convert in Ads can become priorities for your SEO pages. Good organic pages can be used or adapted for campaigns. A single measurement system shows which channel started the enquiry and which one closed it.
Decide on the economics, not on preference
Compare the value of a customer, the close rate, the cost per lead and your team's capacity to respond. A channel that brings lots of weak contacts can be worth less than one with lower volume and stronger commercial intent.